Have ever wondered why we keep seeing Coke ads? Does anyone think we’ve forgotten what Coke is?
Of course not. Coke advertises to keep its brand top of mind.
How often do you remind your team of its purpose? Daily routines take over and people can forget the reason why your company exists. They can easily get side-tracked and lose sight of the purpose of your team.
As the leader, you need to constantly help your team put the “this is why we’re here” back into decision-making and follow-ups. People can drift from the original vision of your company.
Market it to them. Remind them. Keep your brand fresh with them. Put purpose back into their work.