Things I’ve Learned About Creating Great Customer Experiences by Jim Johnson

This morning, I will be speaking with the Northeast Indiana Hospitality Association. I have been asked to speak about creating great customer experiences.

At the end of my talk, I’m going to focus on a few things that I have learned about creating great customer experiences. This list, mind you, is not an exhaustive list.

  1. Leaders have to constantly remind and encourage their teams that creating great customer experiences is critically important. In fact, it is vital to our businesses.
  2. Your team can provide excellent service but a customer can be a jerk. But remember, they are still a customer! Provide consistent service at all times and everyone.
  3. You can never relax or let down when it comes to customer service. Your competition doesn’t.
  4. Creating a great customer experience is worth the effort every time. You will be rewarded with:
  • Repeat business
  • Increased sales per ticket/visit
  • Great reviews and recommendations

You and your team know how to create this win-win situation. We all are very familiar with the how to’s. What we need to focus on as leaders is how to DO the how to‘s.

We can all become better.

First Fridays – focus on NE Indiana Regional Partnership


On Friday, November 3, John Sampson (CEO of the NE Indiana Regional Partnership) will be the inaugural speaker at First Fridays hosted by Indiana Wesleyan University. In case you are not familiar with the Partnership, read the following excerpt and visit them at

About the NE Indiana Regional Partnership

Increasing business investment. That’s what we’re all about. We’re here to support your business, build our community, and market our region to the world. How do we do all of that? Together. Collaboration is Northeast Indiana’s secret sauce and the key to building a globally competitive economy in our 11-county region.

Our mission is to build, market, and sell Northeast Indiana to increase business investment.

Our region is made up of Adams, Allen, DeKalb, Huntington, Kosciusko, LaGrange, Noble, Steuben, Wabash, Wells, and Whitley counties.

Click on the link below to RSVP (required for attendance – seating is limited). Plan to be there.

First Fridays November 3

First Fridays

Starting November 3, 2017, my brother Jere and I are starting up a leadership initiative in our hometown in Northeast Indiana. We call this event First Fridays. It’s an event where leaders will be able to come and grow and network. It’s also a place for leaders to learn all the great things that are happening in our part of the state.

We will hear from local leaders on initiatives their organizations are conducting. We will learn about conflict management, leadership development, economic development, and a host of other subjects.

This will be a free event hosted at The Indiana Weslyan University Fort Wayne campus. We are looking forward to the networking opportunities and the learning that will take place over the next 7 to 8 months.

For our inaugural meeting, John Sampson will be our featured speaker. Come learn about the exciting initiatives that the Northeast Indiana Regional Partnership has in store. Leadership matters in these efforts. You and your company can play a role in the growth of Northeast Indiana.

If you live in NE Indiana and would like to attend, RSVP by clicking on the following link to reserve your spot. Limited seating.