So you lead others within a great organization that you know does great things.  You believe in your organization’s vision and mission.

But your team’s results are lack-luster.

How does this happen?

Perhaps it is because you have work to do in helping your team connect to its purpose, performance, and priorities.

“But I’ve promoted the vision!  I’ve shared the mission!”

To build and keep momentum in peak performance, a leader must continually work to connect with his team.  Communication can never be a one-and-done venture.

I’ve been blessed to have traveled all over the world.  I’ve been on remote islands in the Philippines.  I’ve been metro areas in the Netherlands.  I’ve been on the road throughout Indonesia.  Almost everywhere I’ve been, I’ve seen ads for Coca-Cola.  You and I have seen countless TV ads for Coke. Does Coke really need to advertise their product? Do people really need to be told what Coke is?  No.

But Coke continually markets Coke to keep its product top-of-mind for consumers everywhere.

Let me ask you:  how are you keeping your team’s mission, performance targets, standards top-of-mind with each of your team members?

Organizations and leaders win when they continually connect with their team members.  So when results are falling short, ask:

• How are we connecting with the staff?
• What could we/should we change in our communication to better connect with our team?
• Is this a communication issue or a training issue or both?
• What motivates our staff to “do more” in 2018?

Your team is capable of executing plans and doing outstanding work.  They want to be a part of a team that wins.

It is your job as the leader to help connect the purpose, the performance, and the priorities of your work with each member on your team.