Same Ol’, Same Ol’ by Jim Johnson

same old thinking and results.JPG

You’ve heard the definition of insanity, right?  “Doing the same things over and over again but expecting different results.”  Yet (if we are honest), we all are guilty of this from time to time.

Here we are in the middle of 2018.  Are you achieving the goals you set for yourself at the beginning of the year?  Is your team meeting and exceeding their KPI’s?  If not, perhaps it is because while your goals may have changed, your behaviors did not.

Why do we set new goals yet hold on to behaviors that we adopted years ago?  Probably because we are comfortable with what we know.  Also, many of us do not like to be pushed and a great many of us do not like change.

So if you want better results, what’s a leader to do?  Try this:

Shock test.  Sit down with your team leaders and ask them “if we had to produce drastically better results (i.e. 100% improvement) in the next 90 days:

  • How would we approach our work differently?
  • How would we feel about our work?
  • What would we hear ourselves saying to each other, our customers, ourselves?
  • How would our team’s focus need to change?

I actually ran this experiment last fall.  Some of my managers still use the lessons they learned today and are getting more done with more intentional focus.

Read.  Most of the ideas I get come from reading that I’ve done or am currently doing.  Not that a specific idea comes from an author, but reading opens my mind to new concepts – a new way of thinking.  When that happens, I’m in a mental environment where I can see new possibilities and try new things.  And by reading, I don’t just mean books.  Blogs, magazines, LinkedIn content.  Expose yourself to new ideas and you’ll find new ideas to adopt and apply to get better results.

Network.  Find local leaders (or online leaders) and connect with them.  Pick their brains on ways they are working to become better.  I know you will find great insight and inspiration from doing this.

Brainstorm.  Get your team leaders together and, as a group, brainstorm on how you can improve.  Push each other to think differently.  Years ago, I read about the marketing team that was responsible for increasing sales of Raid – the bug spray.  The team came together to figure out a way to jump start lagging sales results.

Raid

At one point, someone in the meeting asked, “what would we not do with Raid?”  The group sat silently for a bit until someone said, “We could make it smell better.”  Again, more silence.  Then they began to discuss why the insect-killing spray smelled badly.  Why couldn’t Raid smell better?  So they experimented and created a more fragrant bug spray.  And sales increased.  All because in a brainstorming session someone asked a different question.

Accountability.  Many times our teams are not meeting expectations because we have failed to hold them accountable for their performance.  Coaching sessions have lost their edge.  Metrics are not talked about.  The team begins to live to the lowest common denominator (i.e. no one should rock the boat).  Poor performance is glossed over.

It has been said that leaders should inspect what they expect.  And that should be done regularly.  It should be documented.  Wins should be celebrated.  Falling short must be addressed.  Accountability gets your team living in “real-ville” quickly and consistently.

Accountability says that competence matters.  Competence leads to confident team members.  All this leads to better customer engagement and improved results.

Same ol’ same ol’ does not work.  Be different.  Do differently.  Become better.

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