Focus Mapping

I am reading Tiny Habits by Dr. BJ Fogg. As I’ve mentioned this in the past, I highly recommend this book. In fact, I’ve already purchased 2 copies that I’ve give away.

Early on in the book, Dr. Fogg addresses behavior change as it relates to motivation. I’m sure that each of us have struggled with motivation in the past. January 1 of any year is filled with hope-filled aspirations. Local gyms are packed with the right-now motivated.

But visit there March 1 and the crowds are gone.

We have team members who know they need to improve their results. They tell you they want to. They tell you they will. They seem motivated. But their behaviors do not match the words.

Dr. Fogg lays out a pretty simple concept to help any of us hone in on what we truly want to do and then guides the reader through a process he has developed that identifies behavior options that could get us to the desired goal. From those behavior options, his process then guides the reader to identify which of those behaviors are “High-Impact Behaviors” (very effective at helping you reach your goal. The reader also can identify which of the behavior options are “Low-Impact” ones.

Next, the reader is guided to identify which behavior options truly have the necessary fuel to get done. Dr. Fogg identifies this continuum as identifying the behavior options that you know you can get yourself to do and those you know you cannot get yourself to do.

I have already run this exercise with a couple of my team members and/or colleagues. The conversations that have resulted and the clarity for behavior change have been very good.

Dr. Fogg focuses on behavior change vs. motivation. “Aspirations are abstract desires” like wanting your kids to clean their rooms. “But aspirations and outcomes are not behaviors.” We need aspirations. But it will be the behaviors we do that will get us to our desired state.

Pick up this book. You learn specifically how to do what I’ve described above. Focus mapping and behavior design that Dr. Fogg has developed and shares in the book are great coaching tools that anyone can use.

“Here’s the unfortunate thing – most people believe motivation is the true engine of behavior change. Yes, motivation is one of the 3 elements that drives behavior. The problem is that motivation is often fickle…you overestimate future motivation. It happens to the best of us. You are not dumb or frivolous or easily hoodwinked. You are human.”